Plant food supplements market show increased sales in the US

An improved risk- benefit assessment of plant food supplements, as investigated in the project  PlantLIBRA (this part of the work is led by Hylobates and Dr. Antonella Guzzon as work package leader), is motivated not only by the needs of better science and regulation in this sector, but also by the clear sales increases worldwide. In 2010, for example, the plant food supplement, or with US terminology herbal dietary supplement (DS),  market in the USA increased by an estimated 3.3 percent in all channels of retail trade, as reported in the HerbalGram Herb Market Report of the American Botanical Council.

The robust growth in the herb market seen in recent years reflects the increasing consumer interest in good nutrition and natural lifestyles. The report discusses this growth and the complexity of doing total sales analysis of this segment. For instance, the degree of increase depends widely on the source of the sales information and the data collection parameters (inclusion of combination herbal dietary supplements with primary ingredients, for example). Sales growth data analysis from the Mainstream Food, Drug, and Mass Market (FDM) channel (drugstores, grocery stores, mass market retailers, et al., but not including Wal-Mart) is lower as when buyers’ clubs and convenience stores, including Wal-Mart, Sam’s Club, Costco, et al. are also considered in the FDM channel.

The report includes the 20-top- selling herbal dietary supplements in the Food, Drug, and Mass Market (FDM) channel in the United States in 2010. According to the authors, the list shows the trend of consumer interest in many relatively well known herbs due to a growing body of scientific and clinical research conducted on them. These include, as noted in order of ranking: cranberry, saw palmetto, garlic, ginkgo, echinacea, milk thistle, black cohosh, Asian ginseng, green tea, etc.

This ranking (see table below) also shows several plants that are investigated within PlantLIBRA´s different research groups, and reflect as well some trends in the European plant food supplement market.

– Alejandro Rodarte  –


Advertisements

One Response to Plant food supplements market show increased sales in the US

  1. Hi dear

    Great reading your article, really made me think and wanted to congratulate you for it.

    All the best

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: