Stevia rebaudiana’s steviol glycosides: approved on 12 November by EC

After a long wait we can finally announce that Stevia rebaudiana and its steviol glycosides are approved in European Countries.

This regulation permitting the sale and the use of this natural sweetener was published in the Official Journal of the EU on 12 November The legislation will enter into force on December 2, allowing formulations and sale of products with steviol glycosides.

The upper level permitted in food supplements will be 670 mg/Kg (solid form), 200 mg/l (liquid form) and 1800 mg/Kg (syrup-type or chewable form). The first rollout of this kind of products in shops will be from the first quarter of 2012, but some may be faster.

We think that the approval of Stevia is a very important for food in general, but concerning  food supplements and food for sportsmen, it is a real milestone. Just think the use of sweeteners in these products, and the increased sweetening power than sugar and consequent reduction of calories up to 50-100%.

We also think that countries where naturalness is particularly appreciated will be particularly receptive, as a natural alternative to aspartame, sucralose and acesulfame K becomes available.

Jacopo Angelucci – Sport Nutrition Team

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