Twitter-based food risk communication still evolving

Here at Hylo we are following with attention the development of social media-based food risk communication. For example we participate to the EC project FoodRisc. We have also made a preliminary analysis of factors that may affect food recall communication on Twitter. For example we have looked at factors potentially influencing official retweets of the UK FSA’s risk-related messages. We have also produced a simple diagram of two different communication styles, those of the UK FSA and of the USDA: USDA uses hashtags, while the UK FSA seems better at increasing the targeting of message to affected groups.

Luca Bucchini – Managing director

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: